Founder & herbalist
Jasmine Simone
You came here for a reason. Maybe a season of your body asking questions no one was answering. Maybe a longing for something rooted. Maybe just curiosity, which is its own kind of return.
Either way, I’m glad you’re here.
the lineage
Where the knowing came from
My grandmother didn’t call it herbalism. She just knew things. Which plants to reach for, which roots to dry, what the earth offered when the body asked. She learned it from her father, who kept a garden in Biloxi and understood plants the way some people understand people. That knowledge passed to her, and quietly, to me.
I grew up watching it without naming it. She’d brew something for a cold, press a leaf onto a burn, mix tea for a stomach that didn’t want to settle. I didn’t know what any of it was called. I only knew it worked, and that her hands moved with the certainty of someone who had been shown.
This is the lineage I came back to. Not a school’s lineage. A kitchen’s. A garden’s. A grandmother’s. Long before I knew the Latin names, I knew the gestures.
When my body asked
I came back to the plants
Not all at once. In waves.
A hormonal cycle that had stopped making sense. PCOS, then PMDD. Long seasons of depression and anxiety that did not lift on schedule. Pregnancy, and the postpartum undertow that followed. The particular tiredness of mothering and caregiving without anyone there to hold what I was holding. The burnout that arrives at the end of all of that, when you have been keeping everyone, except yourself.
Medicine had its answers and they did not reach me. I was told my numbers were normal when my life was not. I was offered pharmaceuticals that addressed the symptom and missed the season. The instruments could see some of what was happening. None of them could feel it.
So I went back to the plants. The way my grandmother had. The way women have for as long as women have been navigating these particular thresholds. Not as rebellion. As remembering.
A first tincture
The moment my knowing turned into practice came during the pandemic. It was 2020, and everyone I knew was being told there was nothing they could do. I had a small set of herbs I did not yet fully understand. I started reading. Reading more. Making things in my kitchen.
I made my first tincture for myself. Then for the women in my family. Then for their mothers. What I remember most is watching them feel more empowered. Not because the tincture was a cure. Because someone was reaching toward them with care instead of confusion.
Wild Woman began there, in a kitchen, in a season when the world had gone quiet.
THE PATH OF STUDY
What I have studied
What started in my kitchen became something I wanted to honor with formal training.
I studied through Ecoversity in 2022 and 2023, where Seraphina Capranos is the program director. Seraphina is widely considered one of Canada’s leading herbalists, named “a young Elder” by Rosemary Gladstar, the herbalist whose work shaped much of how Western folk herbalism is practiced today. After Ecoversity I continued with Seraphina in her Into the Wild course, and then in her Rose and Rise apprenticeship. I am still in study with her.
Before any of this, I studied Studio Arts and Feminism at university. I later added a Sustainability in Business certificate at Santa Monica College. These are not herbalism credentials. They are the lens I bring to the work. The visual sensibility, the political grounding, and the long view on what it means to take from the earth responsibly are part of how I think about every formula.
The plants are the teacher. The lineage is the inheritance. The training is what I do to keep honoring both.
The longer story of this lineage, from Rosemary Gladstar through Seraphina Capranos to this apothecary, lives on the Herbal Lineage page.
Everything in this apothecary began as something I was making for myself or for the women around me. Each formula came from a real question a real body was asking.
I make in small batches, in Los Angeles. The herbs are organically grown, or seasonally wildcrafted whenever possible. I work with plants at the peak of their potency. I prepare slowly. The sustainability lens I trained in shows up here, in the relationships with the growers, in the batch sizes, in the choice not to scale faster than the plants can support.
The collections below are how the apothecary is organized today. Each one is a season of womanhood, not a symptom. You will find the formula for the question you came here with inside one of them.
the apothecary
What I make
A hand extended
A return to yourself. A Return to the wild.
If you came here looking for protocols, you will find them. If you came here looking for something that sees the whole woman, you will find that too.
I made these things because the women in my life needed them, and because I needed them. I make them now for you, the way my grandmother offered what she knew. As a hand extended. As something real.
With love, Jasmine
FAQs
Frequently Asked Questions
I studied through Ecoversity in 2022 and 2023, under Seraphina Capranos, one of Canada’s leading herbalists, whom Rosemary Gladstar has named “a young Elder.” After Ecoversity I continued with Seraphina in her Into the Wild course and her Rose and Rise apprenticeship, where I am still in study. Before any of that, my grandmother passed what she knew to me without naming it. That older lineage came through her family in Biloxi, and it remains the foundation.
Western folk herbalism, primarily, in the tradition Rosemary Gladstar revived, carried to me through my teacher Seraphina Capranos. I also work with plants from the Traditional Chinese Medicine tradition that I have studied formally with my teachers. And there is the older tradition that came through my grandmother’s family in Biloxi, the knowledge of plants that women in the American South kept alive in their kitchens for generations. All three are in the work.
Yes, organically grown or seasonally wildcrafted whenever possible. I work with a small set of growers and suppliers I trust, and the rest comes from plants I gather or grow myself when the season allows. Sourcing details for individual formulas live on each product page, and the longer story is on the Sourcing & Ethics page.
With care, and with the recommendation that you partner with your healthcare provider. Each formula intended for pregnancy or postpartum is made with herbs that have a long historical use in those seasons, and contraindications are listed clearly on every product page. I always recommend checking in with your midwife, OB, or naturopath before beginning any new herbal practice during pregnancy or postpartum, particularly if you are taking other medications.
Not in a one-to-one clinical capacity at this time. My work right now is the apothecary, the writing, and the photography. If you would like to stay close to the work, the letter from the apothecary (sent when the season turns) is the most personal way to receive what I am thinking about and making.
NEXT
Where to go from here
HERBAL LINEAGE
The teachers behind the work, and what they passed forward.
THE APOTHECARY
Each formula is a season. Find the one for the question you came here with.
SOURCING & craft
Where the herbs come from. How they are made. What the words mean.
SMALL BATCH
Made by hand in our Los Angeles apothecary
WILDCRAFTED & ORGANIC
Herbs gathered seasonally or grown by farmers we trust
CRAFTED SLOWLY
Each formula prepared slowly, never faster than the plants allow
ROOTED IN LINEAGE
In the tradition of the women who have come before us